AH! 'Kohten'! Pure bliss, is it not?

Think to-die-for cotton chemise or lace dress: Oscar de la Renta and Michael Kors lines.

Think pristine white-on-white appliqué top: Rajesh Pratap Singh's collection.

Think white cotton tee or shirt: Marlon Brando, James Dean and Elvis Presley's first love.

Think printed or with-border cotton sari: Sonia Gandhi and Jaya Bacchan's hallmark.

Think YOUR cravings for it: Innumerable.

So isn't time you wonder why and how to make this shroud, loved by most homo-sapiens, your glamorous 'trump card'?

Fashion & cotton:

The '30s saw legendary designer Coco Chanel give cotton a makeover by using it in chic clothing.

Subsequently, cotton never looked back and became world's fashion favourite. Today, celebrated apparel, accessories and furnishing designers, retailers, and brands swear by it.

International fashion brands like Mango, Gucci, Zegna, Louis Vuitton, Tommy Hilfiger and others use it lavishly, while celebrities don this 'star fabric' with elan -

• Angelina Jolie, Uma Thurman, Sushmita Sen - known for their love for white cotton shirts,
• Dia Mirza promoted cotton at a mall last year
• Nandita Das - spotted in cottons at most events,
• Tennis stars William sisters love flaunting sporty cotton-lycra styles,
• Indian tennis player Sania Mirza, recently spotted in cotton Indian wear

A deep-rooted love for this fabric in the celebrity stratum is evident through Jennifer Lopez's much-talked-about ordering of 600-count Egyptian cotton cot linen (in a large quantity) for her new born twins!

After all, who would shun comfort when juxtaposed with style and quality?