The Impact

The idea of having a brand ambassador for a product is all about creating an impact on the masses and convincing them to buy the product.

Typically if you are on a budget, you will not buy 10 products to find out which one actually works for you. In this case, you could take the help of a reliable friend. But what if that friend is a celebrity? You will surely go for it.

You might be someone who thinks for herself, but there are many women who need someone to tell them what is good for them. And who could be a better choice than top Bollywood stars telling them what to use?

Convincing the Crowd

Where cosmetics are concerned, live demonstrations are one of the key things that marketing managers never fail to add in their 'things to do' list.

One recent example was the Oil of Olay's anti-ageing cream launch, where a number of celebrities, including the brand ambassador Sushmita Sen spoke about the changes it brought in her skin.

However, we all know that it is proven that creams alone don't help reduce signs of aging.

Also Reads: For Far to Anti-Aging Creams Help

More Brands More Moolah

Two top Indian actors are at war of being brand ambassadors. No doubt they get a lot of money by associating with a product, but sometimes it's all about the number of products they endorse.

But the more they get, the more they want. Now you know why a man like Shah Rukh Khan with a wheatish skin tone is selling fairness creams for men!