WHEN Naseem B Khan stepped out of the university campus with a degree in business management, he was delighted to discover that Germany was bonkers about Bollywood.

It did not take long for this German-born of Gujarati descent, to combine his own love for Indian cinema with an adventurous career in publishing.

Wasting little time on ifs and buts, Khan founded the Ishq Publishing Group in Dinslaken, an industrial town near Dusseldorf and in 2006 launched a Bollywood lifestyle magazine with the same name in the German language.

At first he printed 5,000 copies of Ishq and today he rolls out 30,000 copies per month. This is a daring venture in Germany, a country of about 82.5 million people and 33 million households, out of which 98 percent have at least one television set.

In this photograph: Aishwarya Rai Bachchan and Abhishek Bachchan, the hottest couple of Hindi filmdom.

Photograph: Getty Images / Christopher Furlong