Khan, who looks more like a film star than a publisher, spoke about the craving here for literature on different aspects of Bollywood like the biographies of stars in the German language.

Germany boasts of a buoyant magazine sector with nearly 900 general magazines and over a thousand specialised periodicals already in the market and is second only to Britain where more books are sold than anywhere else.

In this photograph: Shilpa Shetty, Indian actress, who made headlines in Europe with her appearance in UK reality show Big Brother.

Photograph: Getty Iamges / Chris Jackson