Fans wanted to dress like their favourite stars and eat similar food as them.

What Ishq does is to facilitate German fans to follow an entire lifestyle as popularised by Bollywood. Apart from reviews and information about the release of new films and interviews with stars, Ishq carries features on how to sew your own salwar-kameez.

It gives addresses of Bollywood dance classes, where to learn Hindustani and how to toss a bean sprout salad to get that Aishwarya Rai Bachchan glow.

The latest issue of the magazine has a stunning shot of Kajol from her latest film U Me Aur Hum on the cover and also a feature on Hinduism and a temple in Germany.

"Subscriptions are steadily on the rise, especially now that we are able to promote Ishq with 'The Merchants of Bollywood' stage show that has just completed its third tour of Europe," said Julia Wessel, editor in chief.

In this photograph: Aishwarya Rai Bachchan, the international face of Indian film industry

Photograph: Getty Images / Frazer Harrison