So that means, television programmes like saas bahu serials have taken a back seat. Gangadhar T, Marketing Head, Set Max stated to IBN live that, general entertainment channels (GEC’s) have been affected with the IPL.

"It has got an average of 6 for all its matches and has changed paradigms as far as Television is concerned," he says.

Like reality shows, DLF IPL with its on field controversies and disputes between cricketers have managed to get the audiences hooked on to their television sets.

Overthrowing its rival Indian Cricket League (ICL) promoted by Zee group, we can certainly expect much bigger and enthusiastic responses for this format in the future!