That's exactly what a visual merchandiser (VM) / space manager does. Visual merchandising or space management involves the attractive arrangement of products / services to entice the buyer.

The job of a VM is to make use of products, props and design elements to make buyers aware about the latest trends, styles, store promotions and events.

What It Takes

Visual merchandising is an up coming industry. Your creative levels always have to be on a high. You need to constantly come up with new ideas and concepts. Since the job involves creative, you have to have a creative bent of mind.

Since a visual merchandiser has to often translate a client's requirements into reality, effective communication and interpersonal skills are a must. However, the most important thing that you need to understand is market trends and the psyche of the consumer!

The job involves liaising with suppliers, stylists and workers, Personnel management skills and the ability to strike cost-effective deals are a definite advantage.

Degree Dilemmas

Currently, no educational institute in the country offers formal training in visual merchandising or space management.

However, a short term course in interior design could help you to understand better how to use the space given to you to its fullest i.e. space management.

Educate yourself by reading magazines on interior designs, attend workshops and view floor / window displays at malls and departmental stores. This will help you to better understand the job requirements.