Take on a Role

The role of a publicist is multi-faceted and involves several skills. The core job profile is to maintain, enhance and strategically work towards building the correct brand identity for an individual, company or organisation. This is achieved by using an effective mix of communication tools.

A publicist for a brand, whether person or company, must understand the brand - its personality, positioning and who the target audience is. Interaction with the media is

Tanya Kapadia, Publicist

one of the most important facets of a publicist's work. One needs to understand the media - which media and what segment of the media does the brand fit into.

Based on this research, one then decides which tools of communication are to be used. Some of these include consumer feedback, marketing, advertising, events and investor relations.

A good publicist can either create or make the image of a brand. This is assuming that the client has a certain level of performance which can be further enhanced with the help of the publicist.

Work Like That

What a publicist does, in effect, is to guide, create and put forth the point of view and key attributes to all people who are directly or indirectly related to an individual, product or brand. It is also important to know the area in which the brand functions and its competition.

One needs to have an in-depth understanding of the business and most of all complete transparency between the publicist and the client. Responsibility also comes in the form of the information that you are passing across to your audience.