by Venkata Vemuri 

WONDERBRA is back in the news with a chest full of designs. Whatever shape or size, 1,000 women are being asked to take part in what could be Britain's biggest lingerie photo shoot.

The company is using a cheeky advertisement, which celebrates female 'diversity' by flashing pictures of, among others, coconuts, fried eggs, milk jugs and puppies.

"We have created a campaign that culminates in the biggest collection of cleavages in Britain," says a spokeswoman for advertising group Iris. Volunteers are being asked to audition June 28.

The last time Wonderbra came out with an advertisement of its brassiere was a decade ago with Czech supermodel and actress Eva Herzigova.

It caused controversy as well as car crashes. This time around, Breast Cancer Care is supporting the Wonderbra campaign, if that is any solace to those with a dim view of such exhibitionism.

In the photograph: Model wears creation of Wonderbra & Jenny Packham's new lingerie collection at the Old Factory studio on November 28, 2006 in London, England.

Photograph: MJ Kim - Getty Images