A. D. Singh's silhouettes emphasises on the cut, fabric and the craftsmanship, ensuring an ultra modern and feminine look for the D-day.

His collection moves away from the traditional cliché bridal wear while still maintaining the true essence, charm and innocence of the bride-to-be.

With designs in Swarovski crystals, A.D. already has a long list of celebrity clients to his credit with clients hailing from International artist Nelly Furtado to Indian beauties like Queenie Dhody, Kim Sharma, Geeta Basra, Amrita Arora, Tulip Joshi, Tanushree Dutta and more.

We spoke to him about his career, his passion and inspiration. Presenting A. D. Singh, unplugged…

Why did you choose bridal as your theme in a competitive market filled with designers trying to capture the best of western designs?

It's every designer's dream to be a bridal guru. With God's grace and my hard work I have achieved a sobriquet of a bridal specialist and my expertise and forte lies in bridals.

Designers are trying to capture the Western market in prêt but the ultimate benefits remain in bridals due to the high mark ups and great revenues. But this field is not easy and you need to be an expert to look at bridals as your line of business. I'm successful at it.

What kind of Indian fabrics do you like working with and why?

I love working with georgette and chiffons as I love to toe around the string of sexiness while maintaining the original Indian culture shock value and giving the bride a beautiful and a sensuous appeal making it more feminine.

What kind of style do you adapt to? Is it classic Indian wear or do you experiment with different styles?

My line of clothing and bridals are a diffusion line with a lot of modern influences and designed for the modern bride. It looks more closely at fashion's continuing passion for shine, sheen and crystal gleam.

A style that cuts across trends and directions resulting into a flamboyant feminine sensuality in bridal couture special and different, personalised without restraint a melting pot of class and distinctiveness with modern cuts and style lines finely tuned to pick up new way to sparkle with crystals providing an entire look to the bride from matching accessories like shoes, bags and belts.