Mumbai: Esprit launches its new brand for the youth, EDC.

Grunge, rock, electro pop - the newcomer bands in the music genre are the inspiration for this collection.

EDC brings the 1960's look to the country with English tweeds, oversized lumberjack checks, glamorous skirts with chunky vintage style.

The young trendy brand will predominantly cater to the age group 14-22 years to provide an edgy and fresh look.

Priced affordably at the range of Rs 650 to 3000, the EDC collection is available across all Esprit Stores- , Delhi, Bangalore, Chandigarh, Ahmedabad, Ludhiana and Pune and at exclusive stores in Delhi, Noida, Ludhiana and Vama- Mumbai.