Mumbai: Versace launches its new collection - the Versace JC 2007 Collection - at the Versace JC store at CR2, Nariman Point.

Women, and men, can choose from a range of jeans in carbon coloured straight-fit, coin pocketed ones, with labels sporting VJC embossed in diamante, fashion TV style metal chips on off-white labels to elegant ivory corduroy jeans with flap pockets behind.

Women also have the choice of pre-washed, blue jeans that sport pink metallic buttons on the front pocket, random darned spots, and a right back pocket with a stripe of pink with flashy metallic sequins, subdued by straw and rust coloured stripes.

Or for a more sober look there's a blue rugged, faded pair with the intermittent darned effect and back pockets striped with metallic gold and rust thread.

Pale yellow faded blue jeans are adorned with a splendidly embroidered and bejewelled crown, replete with teardrop, round multicoloured gemstones, gold thread and sequins on left back pocket.

The diadem, branded in gold embroidered thread, has a vermilion suede patch within and ends in a gold cross, worthy of the Virgin Queen.

For men, grunge appeal of faded, pre-washed jeans with random darned spots and coffee coloured embroidered stripes on the back pockets.

Crushed lighter blue jeans with metallic straw, rust and copper embroidery and extra back-pockets for tools are the ideal pair for the hiking man, handyman / mechanic or outdoors kind of guy.