New Delhi: It's an event where every small detail is getting all kind of media attention. And some of the big brands are cashing in on the occasion as well.

After all, Abhishek-Aishwarya's big fat wedding has been the Bollywood's most talked-about nuptial ceremony of the year.

The media and the fans outside Prateeksha and Jalsa were not the only ones who were interested in shaadi no 1. Many big brands, endorsed by the Bachchans and Aishwarya Rai are also using the occasion to get more visibility.

Sample this — LO'real, one of the major international brands endorsed by Aishwarya Rai is launching a limited edition lipstick shade called Colour Riche Aishwarya Shade Number 240. And what's more, the booking orders will be taken from April 21, a day after her wedding date.

"This is the first time that LO'real Paris as a brand ambassador and Loreal as a company has actually got an exclusive launch for a country for a special occasion. Its never been done before," said Punyashlok D Bhakta, Marketing Manager, L'Oreal Paris.

From the grooms' side, it’s the radio channel Big 92.7 which is running a campaign on similar lines. Junior B is the brand ambassador for the FM station where a big contest is on air these days. The mega prize? Of course, not the one that he will wear for his shaadi, but a duplicate.

"The whole sequence of the wedding is woven in all the shows. These three days are dedicated to the big wedding in terms of requests, trivia, bites, people who are their friends, fans, well wishers, their colleagues and everything about wedding," says Parveen Malhotra, VP Sales, Big 92.7.

And if Big 92.7 is spending few lakhs for its campaign, some of the jewellary brands like Nakshatra, D'damas and Asmi are spending few crores in their marketing campaign to promote their new range of products featuring Aishwarya. Well this is one big fat Bollywood wedding that with has everyone tuning in to the profits.