Mumbai: Don't get fooled by advertisements for films that call itself, say, superhit because Filmy Fiscal comes to you straight from the box office.

This is where we give you the right figures on which film is doing good business and which isn't. Filmy Fiscal is where we talk facts and figures.

But this week, it looks like the summer heat is hitting our filmmakers. Is that the reason the ticket window is so dry?

Debudante director Lovely Singh's film Kya Love Story Hai was the release of the week. A love triangle which was completely out of sync, the film opened at only between 5-10 percent.

Why? No crowd pullers and it’s a done to death theme.