By Rishabh P Nair, IANS 

AMITABH Bachchan, Aamir Khan and Ajay Devgan are among the many celebrities who have become avid bloggers.

So much so that ad men and web experts say blogs are an effective tool of advertising and stars are using it well to promote themselves.

"A blog is a successful means to advertise oneself. In fact, it is not only an effective medium to advertise yourself but to express yourself," ad man Prahlad Kakkar told IANS over phone from Mumbai.

Vivek Bahl, associate vice-president (marketing) of social networking site Ibibo.com, seconds Kakkar's view. He said: "Yes, a blog can be very successful as a means of self promotion since it provides them direct access to the people."

Bahl sees no harm in celebrities using blogs to promote themselves. "Why not? It provides good visibility, but a celebrity should be clear about what he or she wants to do with the blog," he said.

In the photograph: Bollywood legent Amitabh Bachchan 

Photographs: Getty Images