Mumbai: He is always by her side and she is always in his arms, flashing a radiant smile to please the shutterbugs.

She is a model, actress and self-proclaimed designer and he is, well, her husband. That's the newlywed Ms Elizabeth Hurley and Mr Elizabeth Hurley or Arun Nayyar for you.

So who is Arun Nayar - the man minus his trophy wife - an incorrigible playboy, the graduate from Oxford, or an A-list socialite?

Referred to as an Indian entrepreneur, Arun is still most popularly known as Liz's Indian millionaire boyfriend-turned-husband.

Google him and almost all results will be in conjunction to his famous wife.

Prod a little more, and you'll find that this businessman indeed has a business--he is the CEO and co-founder of Direction Software Solutions.

But where do the millions come from?

The eldest son of Vinod Nayar, a Bombay businessman, and German national Gunnar, Arun stands to inherit his mother's lucrative textiles business.

But it's not just a supermodel wife and millions in his bank account that Arun can boast of.

He has the education to almost match it. This Oxford University alumni holds a BSc and a Masters degree in Physics from Imperial College, London.

His parents having separated, Arun spent his early years with his mother in Mumbai, where he went to the city's John Connon School before shifting to Millfield, an independent school in Somerset, England.

A regular in India and Britain's elite social circle, Arun lives the lifestyle of the rich and the famous.

In fact, before he said 'I do' to Liz, this charismatic businessman was previously married to Italian model Valentina Pedroni but the wedlock ended in a bitter divorce.

But the fact remains that Arun Nayar is in limelight not so much for his business acumen but a personal partnership.