Varsha Pillai, Mumbai: The year of 2007 has been great for cricket fans. With the Indian cricket team winning the Twenty20 World Cup, Bollywood's on a high too.

And fans apart, advertisers are making the most of it. The Twenty20 World Cup is in India’s bag, and so is the recently concluded test series against Pakistan.

And brands have thought of new ways of making the most of this happy period. The first to kick off the celebrations are MS Dhoni and Shah Rukh Khan, who can be seen in an advertisement for a leading electronics brand.

The advertisement shows Dhoni playing the star in Om Shanti Om while Shah Rukh swings the cricket bat. Marketing VP Videocon Jyoti Shekhar says, "The timing was perfect and everything worked. Everyone is on the peak.

It helped the brand, it helped everyone. Everyone appreciated the way the ad was done." So the latest hit formula to make a campaign tick seems to be: put a happening Bollywood star and a popular cricketer together and make them do the jig.

Like, Saif Ali Khan and Yuvraj Singh who appear swinging together in an ad and going the distance for their brands. Advertising agencies are confident that such combos could do wonders for their clients.

"India's crazy about Bollywood and cricket, and we decided why not put the two together to get a double whammy," says Creative Director O&M Sumanto Chattopadhyay.

Of course we wonder what would happen if our cricket stars fail to create any wonders down under. Then perhaps the ad agencies will have to rethink their strategies.