Urmi Sahni
CNN-IBN- Mumbai

Khan replaces Khan. After five years of association with actor Fardeen Khan, it's Saif Ali Khan who will be the face of the brand, Provogue, for the next three years.

After endorsing a lot of brands these days, right from wafers to cars to now menswear, it seems Saif is not afraid of the overkill.

"It's not been so many brands. There are just few quality brands, which I take as a great compliment to be associated with. As far as overkill goes, I would say the pay is not bad either," Saif said.

Saif is back from a long shooting schedule for the film Tara Rum Pum but said it was worth its time as he has something interesting up his sleeve with this film.

"It was long but lots of fun. We have really got something special lined up for the audience. And it better be special when you are not seeing your family and friends for two-and-half months," Saif said.

Now, that he is back after a tiring schedule he is ready to party hard with his family and friends. So, how does he catch up with what's going on in India?

"It kind of falls into place after sometime. How else can I catch up? I just come back and be with my near and dear ones," Saif said.