Mumbai: Future Brand, a part of the Future Group, today announced the launch of its first brand - DREAMLINE - for the Home Category. On the occasion, Future Brands also announced celebrated actress Hema Malini as the Brand Ambassador for Dreamline.

Dreamline, which is a brand licenced to Pantaloon Retail (India) Ltd., will enter the market with a wide range of products in the categories of Kitchenware, Bed and Bath Linen, Furniture and Home Décor. Initially, the company will introduce its products in the first two categories under the brand 'Dream Kitchen' and 'Dream Bed & Bath'. The other two categories under the brand - 'Dream Furniture' and 'Dream Décor' - will be launched later in the market.

Dreamline products will be made available through various formats of Pantaloon Retail such as Big Bazaar, Food Bazaar etc. The brand will be positioned as 'added value' products within all the home categories and will be priced competitively in the market.

Speaking of her association with Dreamline, Brand Ambassador Ms. Hema Malini said, "I feel delighted to be associated with the Brand. It is a great concept in home solution, with elegantly designed ready-to-use range that has the right price and good quality. It is truly a gift from Pantaloon Retail to all homemakers. I have liked every Dreamline product offering and am sure the customer will also love my collection."

Dream Kitchen will introduce its product line in nonstick cookware, hard anodized cookware, utensils and utility (2 & 4 burner gas stove) under the Utensils segment.

The Plastics segment will have products like thermoware products, household items and kitchenware.

The Crockery segment will have Opalware dinner sets, crockery and glassware.

While the Dream Bed & Bath brand will have products such as plain and satin Bedsheets (single & double), pillow covers and towels.