Derrik J. Lang and Nekesa Mumbi Moody, Cottsdale, Arizona: Sultry lingerie retailer Victoria Secret hosted its first-ever Super Bowl party stepping into a world traditionally dominated by male institutions like Playboy and Penthouse magazines.

The star-studded event Saturday was a raucous affair led by supermodels Selita Ebanks, Karolina Kurkova and Adriana Lima at the Taste Ultra Lounge. More celebrities attended the invite-only Victoria's Secret party than any other Super Bowl XLII soiree so far.

Dueling VIP areas on opposite sides of the event's dance floor were overflowing with stars. Adam Sandler, Kate Walsh, Michael Clarke Duncan, Joey McIntyre, Donnie Wahlberg, LL Cool J, Adrian Grenier and Good Charlotte's Benji Madden were positioned on one edge.

The other, more low-key, VIP section was home to Mario Lopez, Rick Fox, Jerry O'Connell and Brody Jenner, who spent much of the evening dancing on a bed in the roped-off area.

Steve Young, Shannon Sharpe, Tom Arnold and John Slattery, however, kept court in the middle of the dance floor.

At the beginning of the party, Ryan Seacrest and Randy Jackson took over the DJ booth, which had been blasting quick snippets of pop and hip-hip tunes, to introduce "Dance Like There's No Tomorrow" from "Randy Jackson's Music Club, Vol. 1."

The song features vocals from Paula Abdul, who is in town to perform before the game but was not alongside her "American Idol" co-workers at the party.

Flat-screens around the intimate 10,000-square-foot indoor venue blasted clips from the latest Victoria's Secret Fashion Show while Red Bull and Cape North Vodka cocktails were served from a bar made of ice.

However, the impressive amount of partying stars was the hands-down the highlight of the event. Kathryn Heigl and musician hubby Josh Kelley, who performed at the bash, positioned themselves in the corner of the room, starting off the evening with a couple of shots.

Geoff Stults moseyed around the party with one beer in his hand and another in his back pocket while "Transformers" director Michael Bay stood near the VIP section's velvet rope listening to women plead to get on the other side.

The wattage at Playboy's bash was considerably dimmer, at least when The Associated Press arrived shortly after midnight.

Perhaps the A-list was put off by the considerable distance of the event, compared to Saturday's other bashes.

Playboy's over-the-top 1950s desert oasis-themed party was held at Wild Horse Pass in Chandler, about 20 miles south of Scottsdale, where all the other Super Bowl parties were held.

Still, there were enough celebs around to keep cameras clicking. "The Hills"' star Lauren Conrad and her BFF, Audrina Patridge, posed for fans while stationed in the VIP area, as did "The Girls Next Door" star Bridget Marquardt.

Her "Girls" co-star, Kendra Wilkinson, assisted Nick Cannon in the DJ booth as he spun a mix of hip-hop and classic rock tunes. Rap star Common also mingled in the elevated VIP section alongside actress Gabrielle Union.