"There is no denying that matrimonial websites are now gaining prominence if we go by the number of people who register with us. We are making it easier for them by bringing out vernacular matrimonial websites which is attracting a large section of the online matrimonial search users," Uday Zokarkar, Business Head of Bharatmatrimony Centre, says.

Another activity which is the second most preferred by online users is job search.

Searching jobs online is no more limited to big cities and only four out of 10 online job seekers in urban India come from the top 10 metro cities, the survey adds.

A majority of 61 per cent of online job seekers come from non-metro towns — 31 per cent belonging to smaller non-metro towns and 30 per cent from the larger non-metros, it reveals.

The top three most preferred activities by online users as per the survey are emailing (95 per cent), job search (73 per cent) and instant messaging (62 per cent).

(With PTI inputs)